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      Philip Morris International Partners with Ferrari on Hypersail Project

      In April 2026, Philip Morris International (PMI) announced its role as the Principal Partner of Ferrari Hypersail. This initiative involves the development of a 30-meter, fully foiling ocean racing monohull that operates on renewable energy. The project aims to highlight a new visual identity for PMI as it transitions from traditional tobacco products.

      The collaboration with Ferrari is part of PMI's broader strategy to redefine itself as a science- and innovation-driven consumer packaged goods company. This partnership signifies an extension of PMI's smoke-free transformation narrative, moving beyond its historical focus on tobacco into advanced technology and sustainable practices. The Hypersail project is expected to showcase PMI's commitment to innovation and environmental responsibility.

      © 2026 KLEA News. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

      Source: KLEA News

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